How Can E-retailers Optimize Their Business With Open Source?

In 2021, California spent 129 billion dollars on the Internet. That’s +15.1% compared to 2020 (which, let’s remember, was already a record year with the Covid-19 pandemic). Something is happening right now, it’s palpable. Uses are evolving, as are consumer habits. Online sales are exploding and retailers can no longer ignore this trend. In order to try and understand it better, Agorapulse is organizing a webinar on May 25, 2022 at 11:30 am with PrestaShop, an open source CMS to equip e-commerce sites.

This webinar will be hosted by Pierre Seillier, Head of Marketing france at Agorapulse and Nicolas Rateau, VP Mid Market at PrestaShop. Two experts with different skills, the perfect opportunity to make the link between social networks that offer shopping features and open source solutions that are available to e-retailers. On the program of this live :

• What explains this interest in online consumption?
• How to remove the last brakes on online sales?
• The synergies between e-commerce platforms and social commerce
• What is an open source solution? What are the advantages?
• How can open source help boost sales?

When you decide to start an e-commerce business and create a dedicated platform, there are several solutions, including SaaS CMS or open source CMS. Nicolas Rateau from PrestaShop will take the time to differentiate between these two solutions and explain precisely how open source can help e-tailers boost their sales.

This live will also be an opportunity to come back on the interest for e-retailers to collect and use data. Pierre Seillier, Head of Marketing france at Agorapulse, will make the link between the Open Source CMS solution and the craze for social commerce. We know that 64% of users made a purchase on social networks in 2021… What does this mean? Why should e-merchants also be interested in this trend? In short, so as not to miss anything.